Kaleena+Stackhouse+Week+7


 *  Lesson # 3

Lesson Unit: ** Persuasive Techniques /Propaganda


 * Subject: ** Language Arts


 * Grade Level: ** 8th


 * Description of Lesson: ** Throughout this lesson the students have learned about the basic persuasive techniques that are used in our lives including: bandwagon, testimonial, glittering generalities, emotional word repetition and bait and switch. Now that the students have the prior knowledge on persuasive techniques, they will be given a letter from a popular name brand (created by the teacher), asking for their help to create or design a new product for their company. Once the product is decided upon, they will have to create a commercial using one or more of the persuasive techniques.


 * LA Content Standards: **

testimonial, glittering generalities, emotional word repetition and bait and switch) used in presentations and media messages.
 * 1. ** Identify and analyze the persuasive techniques (e.g., bandwagon,

testimonial, glittering generalities, emotional word repetition and bait and switch used in presentations and media messages. Deliver persuasive presentations that: a. establish and develop a logical and controlled argument; b. include relevant evidence, differentiating between evidence and opinion to support a position and to address counter-arguments or listener bias; and c. consistently use common organizational structures as appropriate (e.g., cause-effect, compare-contrast, problem-solution).
 * 2. ** Identify and analyze the persuasive techniques (e.g., bandwagon,

multiple sources (e.g., school library catalogs, online databases, electronic resources and Internet-based resources).
 * 3. ** Identify appropriate sources and gather relevant information from

slanted or biased material) and recognize fallacies of reasoning used in presentations and media messages.
 * 4. ** Determine the credibility of the speaker (e.g., hidden agendas,

· computer with Microsoft Movie Maker and internet access · graphic organizer · various props that may be included in their presentation
 * Materials: **

· To begin the lesson, I will show the students various television commercials, using the SMART board. As they watch the commercials, they will need to jot down what persuasive technique is being used and what the company is trying to sell.
 * Procedure: **
 * Introduction/Motivation **

· The students will get together in their groups of 2-3. Each group will be given a formal letter from a popular company that is in need of a new product (letter actually written by teacher).
 * Lesson **

· Once they have come up with a product, the team will need to come up with a commercial, using Microsoft Movie Maker. They must use at least one persuasive technique that we have discussed. The students can be as creative as they would like for the commercial. They can use images, draw images, take video, and etc. Before they begin this project, each team will have to do some research on the internet to collect information about their company that may be useful for their commercial.

· Now that the students have gathered their research, they need to create a rough draft of their commercial, along with a script before initially beginning Microsoft Movie Maker. Each group will be given a graphic organizer. This will allow them to gather everyone's ideas and thoughts. Once this process is done, they can begin on Microsoft Movie Maker.

· Once the students have completed their final product, they will get the opportunity to present their commercial to the class. They have the option to use props, and if possible, actually create a replica of their product.


 * Adaptations for Diverse Learners: ** For this unit I have incorporated a variety of lessons to meet everyone's needs and modified the lesson where it would be necessary. I will also provide additional assistance when necessary.


 * Assessment: ** For this lesson the students will be assessed by using a rubric which will include the following criteria : **appearance** (including use of graphics and font), **creativity**, **overall presentation** (including the tone of the speaker), **and included all elements recommended in the letter.**